Hi, I'm Olena. I am a fully integrated senior creative specializing in strategic conceptual idea development, branding, digital design and user experience. Over the past 25 years I developed, art directed and executed digital and mobile experiences, multimedia campaigns and integrated promotions for a variety of brands in consumer, financial, retail, CPG, commercial real estate and healthcare & pharmaceutical sectors. I am a strong conceptual thinker with extensive understanding of brand objectives, consumer needs and passion for innovation and design quality. 
Some of the brands & companies I worked with: RBC, Wave Financial, Law Society of Ontario, Holt Renfrew Centre, Cadillac Fairview, Oxford Properties, Stewardship Ontario, Canadian Marketing Association, St. Regis Residences Toronto, Skale Developments, Freed Developments, Tridel, Parmalat, Lake of Bays Brewing Company, Clorox Professional, Galderma, Bayer, Janssen, Becton Dickinson, Eli Lilly, Roche, Merck, Amgen. Brees Communications, Brightworks, GSW/Inventiv Health, BBD, TBF, Totem/TC Media, ExecuGo Media.
Education: M. Boychuk Kyiv State Academy of Decorative and Applied Arts and Design, Ukraine. Bachelor's degree, Graphic Design. 1996 - 1999
Client Testimonials
Olena has worked on several Wave marketing projects over the last year, each of which has gone off seamlessly, as if she's a fully embedded team member. She's quick to 'get' a brand and translate it into perfectly executed design, and is a pleasure to have on a project in every way. In fact, she's one of the most talented and professional designers I've ever worked with, and I look forward to including her in as many future projects as possible.
Julianne Smola - Sr. Director of Brand + Communications, Wave Financial
Olena is a really strong Art Director. She has an amazing eye for digital and is super conceptual. She is able to make big ideas come to life across multiple channels and gets the nuances of them. She is a rock star digital creative!
Alistair Bruyns - Head of Digital, GSW/InVentiv Health

Olena’s work is that beautiful combination of simple and smart. It has that little bit of extra sophistication that comes from being a true artist vs a graphic designer. Olena listens well and spends time researching to really understand the brief before she even begins to solve it. While her talent and taste is indisputable, her temperament is what makes working with her a pure pleasure. She is fast, precise and never misses a deadline. Everyone at Brees absolutely loves working with her!
Liz Falconer - President, Brees Communications
Olena's exceptional design skills and her flair for creating very effective and visually stunning communications sets her work apart. She brings her love of design to her work down to the smallest of details of her work. Olena is hard-working, thorough, honest, courteous and feels passionately about bringing her best to her work.
Grace Marquez  - Marketing & Creative Director, Wave Financial
I love working with Olena. She's bright, talented, creative, engaging, responsive and productive. She blends an appreciation for audience preferences, brand / client interests and the needs of our business with diligent research, creative vision and outstanding execution to astound everyone, in everything she does. Olena brings exceptional value to our business and our clients and inspiration to me personally. I endorse her without hesitation.
Steve Bowering - CEO, Execugo Media
I worked with Olena for over a year at Brightworks. Olena constantly exceeded my expectations. In a very short time, she became a brand expert, taking ownership of every detail and providing guidance to the rest of the team. Whether it was a website, print piece, photo shoot or trade show booth, Olena's attention to detail was insane. She's an innovative thinker, constantly staying apprised of the latest design trends, and makes trustworthy recommendations that are on brief and in line with client objectives.
Katrina Matuch - Account Director, Brightworks
Olena was an amazing addition to our team here at Totem. Her unique design style combined with her can-do, positive attitude took the project she was working on to a whole new level. Working with our photography partner TC Premedia, Olena also didn't hesitate to take a leadership role in providing solid on set direction that was aligned with the brand and editorial mission. Consistently exploring new content formats and design treatments, she was always thinking outside the box and not afraid to push creative limits for our client. When it came to delivering feedback, internal or client based, she was always extremely receptive, patient and solution oriented. She demonstrated excellent flexibility in a fast-paced work environment and always went the extra mile to ensure client satisfaction and uphold our high creative standards. 
Korie Demerling - Account Manager, Totem/Transcontinental Media
Talented, creative, thoughtful and passionate are just a couple of words that instantly come top mind when thinking about Olena. Olena is a class act in everything she does. A thinking designer and art director who can actually back up all of her creative decisions and explain how they work conceptually for the brand in question. No stone goes left unturned when it comes to finding the most compelling and engaging way to present a brand to the world at large. Whether it's something as simple as an email template or as complicated as a full site redesign, Olena puts the same amount of care into the finished product.  
Jonathan Weiss - Conceptual Copywriter, Brightworks
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