Challenge: To position KHAYERI brand as a curator in the art, design and aesthetics of flooring.
Solution: As as Senior Art Director on this project I was responsible for developing and overseeing all aspects of this rebrand. The campaign was designed to highlight the unparalleled combination of design refinement, customizability, high performance and elevated elegance of the Khayeri flooring. From developing brand identity and responsive e-commerce website to floor sample packaging, exhibit design, editorial assets and art directing the brand video, I created the cohesive branding and design system that worked together and translated across all the channels. 
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