Challenge: Anchored in timeless rituals and a rich tradition of impeccable standards, St. Regis name is internationally synonymous with refined experiences. The Residences at St. Regis, one of Toronto's most prestigious addresses, needed an online destination and an integrated launch campaign that would be synonymous with brand's attention to detail, and an atmosphere of subtlety and refinement.
Solution: As a Senior Art Director on this project I was personally responsible for the development of the brand website and integrated campaign elements. After thorough brand research I have created an elevated visual experience that embodies the brand’s sophistication and highlights Toronto's unique address, highlighting the living legacy the brand represents. To ensure a streamlined customer experience, I implemented the cohesive look consistent with brand identity standards throughout all the channels, including responsive layouts for the online booking system, editorial platform the media buy.
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